So In Fashion

Saturday, 15 June 2013

A few weeks ago I attended the NorthMeetUp as organised by Em Sheldon of where new fashion brand So In Fashion attended and gave us a talk about their goodie bags that they gave away at the event and the brand itself. A blogger savvy brand, So In Fashion boast simple, well priced items that are just that- in fashion!

The only thing the site lacks is a wider variety of things on offer. But with online shopping at its absolute best, it's hard to compete with! (Especially with online giants like ASOS, Net-a-Porter and Topshop to boot). The girls who spoke to us at the event however, seemed undeterred by their competitors and were incredibly energetic about their site.

Believe me, this is one to watch! (Remember how 5 years ago no one thought much of Primark- now look where they are!! ((on Asos for those who don't know!)) )

So In Fashion

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